For years the world of fashion has focused on very slim women because this is what we have been made to think is the ideal.
But this provided an unrealistic definition of beauty for millions of women whose fuller figures are more like curvy Coca-Cola bottles.
And thanks to the power and reach of social media, a new generation of confident women with curves are inspiring full-figure fashionistas across the globe.
With that in mind, here are five fierce fashion influencers with fabulous curves.
Nadia Aboulhosn is a legendary body-positive Lebanese-American fashion blogger, model and clothing designer.
She’s the second plus-size model to appear on the cover of Women’s Running magazine and has designed everything from lingerie to sportswear for a range of famous high street brands.
We hope that this terrific trailblazer keeps breaking barriers in the fashion industry for years to come.
Gabi Fresh is another curvy beauty blogger who’s championing the cause of body confidence.
When she’s not designing swimsuits she’s spreading the word about healthy eating and generally being a kick-ass ambassador for larger women’s fashion.
She rejects the idea that plus-sized ladies should ‘dress for their body type’ and believes that every woman should be catered for when it comes to clothing choices.
Gabi has over half a million Instagram followers hanging on her every word when it comes to fashion, health and lifestyle advice.
Diana Sirokai recently broke the internet when she went head to head in the same iconic swimsuit as Kim Kardashian and absolutely smashed it.
Her Instagram post was designed to inspire other fuller-figured women to love their shapes and be proud of their bodies.
And tens of thousands of social media fans responded overwhelmingly positively — proving that women can feel more empowered by realistic role-models.
Ashley Graham is one of the most successful plus-sized models in the US and has proudly taken a seat as a judge on America’s Top Model.
She’s modelled everything from swimwear to sexy lingerie and describes herself as a ‘body activist’.
Fashion will feel much more inclusive once more brands are bold enough to use more marvellous models like Ashley as advocates.
Iskra Lawrence is a beautiful New York-based British model who’s never afraid to flaunt her fuller figure.
She once stripped off in a New York subway car to spread the message on being positive about your body.
These five fierce fashion influencers with fabulous curves are blazing a brilliant trail in beauty and fashion — we hope you’ll follow their lead.
Which full-size model do you admire most? Share your views in the comments section.