Social media might not be a new thing, but if you look back at how it has grown and adapted over recent years the platforms we see now are very different to the days when being in someone’s Top 8 on Myspace was the most important thing.
A Change in Social Media
Over recent years, social media has become a big part in many people’s very days lives – checking their Facebook newsfeed in the morning is as normal as switching on the TV and watching the news headlines. Smart devices means that social media has become something that is always on, and it is an advancement in technology that we have relished. We now enjoy updating our friends via social media and reading about the lives of others in the same way.
In a similar way to social media growing, the way we influence people has changed alongside this too. Bloggers and vloggers have become this generations role models – allowing people to feel as though they have personal access to the people they look up to. My personal growth on social media happened almost accidentally, I started posted about the things I like to wear and the places I like to go, and people were interested, especially since I am a plus size woman who doesn’t focus on clothing sizes and just wears whatever I want, I think people found me easy to relate to.
Although having role models is nothing new, this new way of reaching audiences often means that people they can relate much more to celebrities as they see a much bigger snap shot into their lives and feel they know them on a personal level.
Social Media Since 2020
So much changed in 2020 and the way many people use the internet is certainly one of them. With people forced to stay at home and many people without a solid income stream, influencing people on the internet became big business.
TikTok as a platform in particular saw a massive growth in engagement with everyday people becoming celebrities overnight. The creation of the creator fund helped to solidify the fact that it is possible to earn an income via social media and more people than ever wanted to give it a go.
Instagram is another platform that people are fond of when it comes to watching their favourite celebrities and role models and the introduction of things like Reels has helped to solidify this fact. Gone are the days when a celebrity is someone that had to be hitting all the newspaper headlines and be all over the TV. Now it’s all about how many followers they have and engagement rates they have – as this is what their business is built upon.
The Future of Social Media
The truth is that social media isn’t going anywhere anytime soon, and neither should it. It is a great way for people to keep in touch with the people they care about – and watch those that they admire. However, much like Bebo was one the place to be online and is now out of favour, there is likely to be a new range of social media platforms that wall want to be the place of choice for a new generation online – so we’ll have to see what that looks like and whether we can all keep up.